ST GEORGE'S, Grenada (AP) -- Irish telecom Digicel has placed a limit on how many cellular phones it sells to each customer because they are being resold in neighbouring Trinidad and Tobago, the company said yesterday. Customers in Grenada can now purchase only one cellphone, down from the prior limit of three, Digicel said. Digicel subsidises the phones and expects to make returns on its investment when they are used on the network where they are purchased, the company said. When cellphones are taken from Digicel's network, the company's products and services are not used and it loses money, Digicel said. The company did not estimate how many phones had been resold in Trinidad or how much money it had lost in the past seven weeks. In mid-October, Digicel broke Cable & Wireless' long-standing monopoly on the Caribbean island and began offering cellphone service to compete with the British telecom giant. Digicel does not operate in Trinidad. It offers service in Aruba, Jamaica, St Vincent and the Grenadines and St Lucia. cellphone providers normally install a lock code on the phones, preventing them from use on another network, but people are finding ways around the measure, the company said. Digicel said it discovered that there is a market in Trinidad for cellphones purchased in Grenada because they are sold cheaper here. The cheapest one sells for Eastern Caribbean $49 (US$20). The resale price of the phones in Trinidad was not clear. Until recently, London-based Cable & Wireless controlled the telecommunications market in much of the former British Caribbean but several countries moved to open the market to competition. With the liberalisation of the telecom sector in Grenada, both Digicel and Cable & Wireless have been offering cellphones at very low prices. Reprinted from jamaicaobserver.com