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8/24/2005 
DIGICEL FIRST TO LAUNCH WINDIES WAP IN THE CARIBBEAN  
Two of the region's promising young cricketers Daren Powell and Marlon Samuel were the first to try out Digicel's newest offering in cricket entertainment and information on August 20 when they attended the launch of Windies WAP in Jamaica. Digicel's Windies WAP (Wireless Application Protocol) is a comprehensive cricket mobile phone service which allows cricket fans in the Caribbean to experience a world of cricket information and regional entertainment from their mobile phone, including instant cricket updates. Digicel customers in Barbados, the Cayman Islands, Grenada, Jamaica, St. Lucia and St. Vincent & the Grenadines can enjoy Windies WAP by accessing Digicel Live on their WAP enabled phone and clicking on to cricket or typing in www.windieswap.com. The company looks forward to offering the service to more cricket fans across the region as it expands to new markets. Windies WAP is offering live coverage and ball-by-ball reports of all major cricket fixtures as they happen, accessible through your mobile phone. It is delivered through a partnership with Cricbuzz, a global end-to-end provider of internet and wireless cricket content. Windies WAP also includes details of upcoming Windies and international matches, statistical reports on recent major series as well as interesting facts about the world's most famous cricket grounds. An interactive service, Caribbean cricket fans also have the opportunity to communicate with fellow aficionados through cricket blogs. According to Digicel Group Marketing Director Ben Atherton: "Windies WAP is a one stop-shop for the Caribbean cricket lovers to access all the information they need wherever and whenever. We are delighted to be the first to deliver this service to the Caribbean as part of our title sponsorship of West Indies cricket where our focus is on supporting the growth of cricket across the region by making it more accessible for the fans. "It is the same principal that drives all our cricket initiatives including our broadcast programme where we are making it possible for Caribbean cricket fans to enjoy Windies games home and away as well as all major international matches from around the globe" he added. Speaking on the partnership with Digicel, Pankaj Chhaparwal, Director at Cricbuzz.com said: "With the World Cup 2007 in sight, we are glad to partner with Digicel in their vision to reposition cricket as the dominant sport in the Caribbean and bring the action right onto the mobile handsets with our best breed of live cricket offering for mobile networks" Windies WAP is just one of a number of cricket related services and initiatives which Digicel offers its customers to ensure that they enjoy the benefits of the company's sponsorship of West Indies cricket. Digicel customers have the exciting opportunity of winning a trip to Australia with the team for the first test in Brisbane courtesy of British Airways by answering cricket trivia correctly to 444-2450. They can also enjoy live score and highlight updates via SMS (text messaging) by texting WINDIES to 444-4636. Customers can play the newest cricket game right on their phones by texting GAME to 444-2474. And download match pictures and cricket ring tones by going on Digicel Live. Costs vary from island to island and are available along with other details on www.digicelcricket.com. Reprinted from windiescricket.com
 

 


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DIGICEL FIRST TO LAUNCH WINDIES WAP IN THE CARIBBEAN