LONDON, England: Grenada and Wigan Athletic top striker, Jason Roberts, has accepted the opportunity to become the ambassador for the 2005 Kick Racism out of Football campaign. "Kick Racism out of Football is really important to me and I'm very pleased to be asked to be the ambassador of such a worthwhile cause," Roberts told his club's website. "We all have to keep working hard to eradicate racism from football and society in general...It's good to see that the campaign is very active in Wigan. There is still some racism about in football, hopefully over time things will improve, but there are a lot of talented black ex-footballers who have never really been given the chance to prove themselves at the highest level of football management." The striker will become a key spokesperson for this year's campaign across Wigan and Leigh, which focuses much of its activities during October and includes fun football festivals and an exhibition at the Turnpike Centre in Leigh. The main focus for this year's campaign is to improve the general public's understanding of other culture and to improve racial tolerance amongst all age groups. The campaign aims to improve people's understanding of other cultures and to improve racial tolerance amongst all age groups. As well as the October activities, the campaign also includes anti-racism education sessions taking place across the borough's primary and secondary schools. "The important message we need to spread to young people is that racist attitudes are very outdated," Robert said. "We are all human beings and it hurts when you are criticised for the colour of your skin or your ethnic origin. We have to be forward thinking and spread the message that we should all be judge by our actions - that's why the work in schools is very important." During the course of this month, there will be lots of events and free activities taking place across the Wigan Borough that people from all communities are encouraged to become involved in, and those involved will be offered the opportunity to attend a Wigan Athletic game and win signed Kick It Out T-shirts. Reprinted from Caribbean Net News caribbeannetnews.com